Instead, you can go through G2A directly.īut G2A Shield is as much a product as it is an ecosystem. G2A Shield promises dedicated 24/7 online chat with G2A staff and “one-contact resolution.” That means that if you buy a game key and it doesn’t work, you don’t have to go through the reseller - who is typically anonymous - you’ve purchased the game key from to get a resolution. So what is it? At its core, it’s enhanced customer support. Even game keys purchased from G2A Direct members - that is, from developers and publishers directly - have G2A Shield added on by default. Customers must uncheck a box to avoid purchasing it. G2A Shield is both a one-time upsell and a subscription service that is, by default, added to every purchase made through the G2A marketplace. People Can Fly/Gearbox Publishing Would you like fries with that? It is no longer available for purchase at G2A.

So what is G2A Shield? How is it sold? And why are Bain, Gearbox and others in the industry so worked up about it? Gearbox Publishing and G2A have been embroiled in a very public dispute about the release of a special edition of Bulletstorm: Full Clip Edition, which was available for pre-order at the retailer earlier this month. All customers who spend money deserve fraud protection from a storefront. Within 30 days, G2A Shield (aka, customer fraud protection) is made free instead of a separate paid subscription service within terms offered by other major marketplaces.

Instead, their list of ultimatums began with a demand about the G2A Shield product, a subscription-based add-on product that the company has been selling for some time. It was only after meeting with Bain that Gearbox issued the ultimatums that eventually led to the breakup - a divorce which, judging from the silence on the matter from both parties, is still ongoing.īut Bain and Gearbox seem to concede the point that G2A has the right to provide a marketplace for reselling game keys. The decision came after a revolt by fans, urged on in no small part by celebrity YouTuber John “TotalBiscuit” Bain. Gearbox Publishing recently announced that it would sever its relationship with game key marketplace G2A.

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